William Hill Plus Card — What Is It & How Does It Work?
Published: 26 March 2026
If you've ever visited a William Hill betting shop, you may have been offered a Plus Card at the counter. It's William Hill's in-shop loyalty card, and it comes with a range of benefits — from easier withdrawals to exclusive offers. But many punters aren't sure exactly what it does or whether it's worth signing up.
Here's everything you need to know about the William Hill Plus Card in 2026.
What Is the William Hill Plus Card?
The William Hill Plus Card is a free loyalty card that you can use in any William Hill betting shop across the UK. Think of it as a membership card — similar to a Tesco Clubcard or Boots Advantage Card, but for betting.
The card links to your William Hill account and allows you to:
- Deposit and withdraw funds in-shop
- Track your betting activity
- Receive personalised offers and promotions
- Link your in-shop and online accounts
- Use self-service betting terminals (SSBTs) more efficiently
The card itself is a small plastic card with a magnetic stripe and your unique customer number. You can also use the digital version within the William Hill app.
How to Get a William Hill Plus Card
Getting a Plus Card is straightforward:
In-Shop
- Visit any William Hill betting shop in the UK
- Ask a member of staff for a Plus Card
- Provide a valid form of photo ID (passport, driving licence, or national ID card)
- Fill in a short registration form with your name, address, date of birth, and contact details
- Your card will be activated on the spot
Online Registration
If you already have a William Hill online account, you can request a Plus Card through the app or website and then collect it from your nearest shop. Alternatively, you can register for a new account in-shop and receive the card at the same time.
You must be 18 or over to get a Plus Card, and you'll need to pass identity verification — the same KYC (Know Your Customer) checks that apply to any UK gambling account.
Key Benefits of the Plus Card
1. Deposit and Withdraw In-Shop
This is probably the most popular feature. With a Plus Card, you can walk into any William Hill shop and:
- Deposit cash directly into your online betting account (up to daily/weekly limits)
- Withdraw winnings from your online account as cash over the counter
This is faster than waiting for a bank transfer (which can take 1-3 working days) and avoids the need to use a debit card online. For punters who prefer dealing in cash, it's incredibly convenient.
2. Use Self-Service Betting Terminals
William Hill shops have self-service betting terminals (SSBTs) where you can place bets, check results, and manage your account. The Plus Card makes logging in faster — simply swipe or tap the card instead of manually entering your details.
3. Personalised Offers
Plus Card holders receive targeted promotions based on their betting habits. These might include:
- Free bet offers (e.g., "Bet £10 in-shop this Saturday, get a £5 free bet")
- Enhanced odds on selected events
- Money-back specials exclusive to Plus Card holders
- Seasonal promotions (Cheltenham Festival, Grand National, World Cup specials)
The offers are sent via email, SMS, or push notifications through the app. They vary by customer — a regular horse racing bettor might get different offers to a football punter.
4. Link In-Shop and Online Accounts
Before the Plus Card existed, your in-shop betting and online betting were completely separate. With the card, William Hill can link both, giving you:
- A single view of your betting activity
- The ability to place online bets and collect winnings in-shop (and vice versa)
- Consolidated responsible gambling tools (deposit limits apply across both)
5. Faster ID Verification
If you've already verified your identity for the Plus Card, you won't need to go through the process again when using SSBTs or making in-shop transactions. Your ID is already on file.
Linking Your Plus Card to Your Online Account
If you already have a William Hill online account and a separate Plus Card, you can link them:
- Log in to your William Hill online account (app or website)
- Go to My Account → Settings → Connect Plus Card
- Enter your Plus Card number (printed on the front of the card)
- Confirm the link
Alternatively, visit a William Hill shop and ask staff to link the accounts for you. They'll need to verify your identity to complete the process.
Plus Card Limits & Fees
| Feature | Details |
|---|---|
| Card cost | Free |
| Minimum deposit (in-shop) | £5 |
| Maximum deposit (in-shop) | Subject to individual limits — typically £250-£1,000/day |
| Withdrawal fee | None for standard withdrawals |
| Withdrawal processing time | Instant — cash over the counter |
| Replacement card | Free — visit any shop with ID |
Note that deposit and withdrawal limits may vary based on your account status and responsible gambling settings. William Hill may adjust individual limits based on affordability checks, as required by the UK Gambling Commission.
Responsible Gambling Features
The Plus Card also ties into William Hill's responsible gambling tools:
- Deposit limits — set daily, weekly, or monthly limits that apply in-shop and online
- Activity tracking — see a complete history of all your bets across both channels
- Self-exclusion — if you self-exclude, it applies to both your online account and in-shop Plus Card
- Reality checks — the app can remind you of time spent and money wagered
These features are part of William Hill's obligations under their UKGC licence (number 2612). The integration of shop and online activity through the Plus Card actually makes it easier to monitor your overall gambling spend.
Is the Plus Card Worth It?
If you ever use William Hill betting shops — even occasionally — the Plus Card is a no-brainer. It's free, there are no ongoing fees, and the ability to deposit/withdraw cash in-shop is genuinely useful. The personalised offers are a nice bonus, and the linked account makes managing your betting much simpler.
Even if you primarily bet online, having a Plus Card means you can pop into a shop to withdraw winnings as cash instantly rather than waiting for a bank transfer. That convenience alone makes it worthwhile.
Summary
- The William Hill Plus Card is a free loyalty card for use in betting shops
- It lets you deposit and withdraw cash in-shop, linked to your online account
- You get personalised offers, faster SSBT access, and consolidated account management
- Available to anyone aged 18+ with valid ID
- Get one by visiting any William Hill shop or requesting through the app
For the latest William Hill bonus codes and welcome offers, visit our William Hill bonus codes page.